MRO Americas is part of the Informa Markets Division of Informa PLC

Informa
Informa
April 21-23, 2026 
Orlando, FL  USA

What’s New for Exhibitors: Introducing Lead Insights

Lead Insights is a lead reporting and analytics dashboard designed to help exhibitors and sponsors maximize ROI. This tool delivers leads even before the event begins, enabling you to:

  • Understand WHO your leads are.
  • Analyze HOW they’ve engaged with you.
  • Target them faster with tailored follow-ups.

Already used at many Informa events, customers call it a gamechanger for identifying and prioritizing high-value leads.

 

See Lead Insights in Action

Watch this 4-minute demo to see how Lead Insights will transform your event experience:

Key Features of Lead Insights

  • More Leads, Earlier: Access all your leads in one place, including pre-event leads from the event app.
  • Lead Scoring: Rank leads by their likelihood to convert.
  • Behavioral Insights: Track lead behavior across event touchpoints to understand their interests.
  • Segmentation: Create Ideal Customer Profiles (ICP) and segment leads for personalized outreach.
  • Real-Time Updates: Stay updated with accurate lead data.
  • Customizable Exports: Tailor lead data for easy CRM integration.

 

Special Offer for Exhibitors

  • Included for Booth Purchases after January 15, 2026: If you purchased your booth after January 15, 2026, Lead Insights is already included in your package.
  • Included for all Gold, Platinum, Diamond and Emeral sponsors.
  • Upgrade Option: If you purchased your booth prior to January 15, 2026, you can upgrade to include Lead Insights for as low as $700.

For additional details and to upgrade, follow this link: Learn More About Lead Insights


Why Choose Lead Insights?

For an introductory rate of $700 per booth, you’ll benefit from:

  • Boosted Conversion Rates: Focus on high-quality leads to close more deals.
  • Time Savings: Identify your hottest leads for efficient follow-up.
  • Personalized Outreach: Craft tailored messages that resonate with leads.
  • Improved ROI: Targeting the right leads ensures better returns.
  • Competitive Edge: Gain insights to stay ahead of competitors

For questions or a personalized demo, reach out to Georgiana Bostan at [email protected] . We’re here to help you succeed!